Chic Group & CNMI Project
The consolidated collaboration with the Camera Nazionale della Moda Italiana born in 2018, starts with the debut of CHIC in the project Fashion Hub during the edition of February 2019. One of the main objectives of the project is to support the international path of rising stars of the Chinese fashion industry and – vice versa – the introduction of promising Italian designers to the Chinese market.
The project promoted in the Chinese area at the Fashion Hub is the Sino-Italian Fashion Town By CHIC Group, an innovative platform located in Xi’an, in which international and local brands have the opportunity to come into contact with a target of Chinese consumers particularly interested in fashion and the new frontiers of creativity.
Both hold at Museo Leonardo Da Vinci in Milano, First and second edition, second one during MFW September 2019, have been static exhibitions of 7 and 8 Chinese designers being protagonists with their creation for the whole fashion week at the Fashion Hub, having the chance to meet buyers, fashion-business relevant people, attend themed workshop, receive an award from one of the institutional partner of CNMI and to benefit of worldwide coverage thanks to the presence of numerous magazines at the organised events. Both the editions gave the opportunity to 2 designers to have their own fashion show at the Hub, showing the collection on the catwalk obtaining great success and attendance.
The third edition has consolidated even more the partnership with CNMI which saw its realization during the health emergency period. CNMI has launched a solidarity initiative “China we are with You”, with the full support of CHIC, allowing China to participate through the creation of a virtual bridge streaming live the major fashion shows of the Fashion Week and broadcasting video messages of encouragement by well-known personalities in the world of fashion addressed to the Chinese people. The initiative has been launched during the opening event evening of the Fashion Hub, hold at Palazzo della Permanente in Milano and featured the only Chinese designer (who lives and works in New York) who was able to physically participate, Han Wen, an emerging young designer who had the honour to open the fashion week with a fashion show.
CHIC therefore adapted its project to the security measures and changed the exhibition into a rotating exhibition of the eight young Chinese designers’ creations accompanied by video interviews recorded by them and the collection look books to allow them to express their voices and remotely be present.
Designers edition February 2019: Alexstorm, F/FFFFFF, Scale 79 Studio, Mukzin, Vmajor, Zynggati, Lanneret
Designers edition February 2019: Alexstorm, F/FFFFFF, Scale 79 Studio, Mukzin, Vmajor, Zynggati, Lanneret
Designers edition September 2019: Jarel Zhang, Percy Lau, Xiao Li, Nomoretouch, Ming Ma, Susan Fang, I Am Chen, Snow Xue Gao
Designers edition February 2020: Xun Ruo, Leaf Xia, Han Wen, Pinhui Zhao, Emma Sweet, Zijue, Dot Minute, Shengyi Liu
Nanjing Laoshan International Culture City
Chic Nanjing is the promoter of a project linked to the world of entertainment and tourism: surrounded by the breath-taking view of the Laoshan Park (the park of the «Old Mountain»), it consists of a very innovative touristic cluster of 34 km². The concept was inspired by Nanjing city’s history and traditions, which will be strongly enriched by the mix of culture, nature, shopping experience and entertainment options that the park will provide both to families with kids and adult visitors.
Aim of the project
The aim of the park is to create a tourist complex based on the integration of several elements:
- An amusement park dedicated to one of the Italian myths of speed, for adults and children.
- An amusement park for children.
- At the entrance of the park a large commercial area including shops, craft shops and restaurants: a buffer zone connecting the natural park and the theme parks.
- An area dedicated to hospitality with a diversified offer to meet the needs of different tourism segments.
Target
This project, an initiative of the local government, is aimed at companies in the category of Made in Italy and Italian lifestyle with the objective of creating an international tourist destination where Italian products, hospitality and services will be center stage and they will enjoy privileged access to a considerable pool of consumers.
Role of Chic : Government proxy
Chic is in charge of supporting the subjects involved for the strategic planning phase and facilitating all public relations operations between government subjects and businesses, through the organization of delegations and visits both on site and abroad. Chic works as general contractor to supervise and manage the project, especially in its operational phases.
( Mandated by the local government, Chic is responsible for the research and involvement of international companies and to facilitate their placement within the project, guaranteeing special policies and operational support in the initial phase. )
Nanjing Lishui Airport Sino – Italian Industrial Park
Chic Nanjing is the promoter of a project linked to innovation: an area dedicated to research and development located in a strategic position in the city of Nanjing, within the Lishui district (adjacent to the international airport) and a place of intense development industrial, chosen by Brembo as the headquarters in China of their recently inaugurated factory.
Scope of the project
The objective of the park is to create an urban fabric that harmonises:
1. A residential and commercial area with a strong Italian value with buildings and public places on a human scale aimed at promoting social interactions and ensuring a high standard of quality of life.
2. An area of offices and research and development studios aimed at innovation and the incubation of projects and start-ups.
3. A strong Italian matrix cultural area, a scientific and cultural entertainment center will constitute an important attraction.
Target
This government project is addressed to start-ups, Italian companies that are looking for strategic locations where to establish their Chinese headquarters, to commercial and cultural services companies interested in settling in a project in which Italian spirit is one of the distinctive features.
Role of Chic
Mandated by the local government, Chic is responsible for the research and involvement of international companies and to facilitate their placement within the project, guaranteeing special policies and operational support in the initial phase.
Xi’An Sino – Italian Fashion Town
The International Community’s Sino-Italian Fashion Town of Xi’an is an innovative platform that gives Italian and local brands the opportunity to reach a target of Chinese consumers particularly interested in fashion, creativity, technology and sustainability. The Fashion Town also offers young designers and SMEs the opportunity to create and exhibit their collections in selected spaces, to access potential distribution channels, marketing services and the latest technologies in the fashion sector.
Although the main office of the project is in Xi’an, the main coordinator of the operation, Chic Group, one of the most dynamic Chinese realities in the world of commercial real estate, offers designers who will join, spaces in other cities like Shanghai, Ningbo, Chongqing, Hangzhou, etc. in which local and international creative talents will be able to exhibit their creations to an audience of buyers and end customers.
Role of Chic
Mandated by the local government, Chic Xi’an is responsible for the research and involvement of fashion and technology companies for the Italian, international and Chinese fashion sector and facilitates their establishment within the project, ensuring smooth policies and operational support in the initial phase.
It is also in charge of supporting the subjects involved for the strategic planning phase and facilitating all public relations operations between government subjects and businesses, through the organization of delegations and visits both on site and abroad. Chic works as general contractor to supervise and manage the project, especially in its operational phases.
The Sino-Italian Fashion Town creates opportunities for international companies and Italian Small Medium Enterprises in the fashion sector and operating in technology or services for the sector to enter the Chinese market.
Institutional Partners
China:
Xi’an High Tech Zone Management Committee
Italy:
Fondazione Italia Cina
Location
Xi’an, High Tech Zone
3,1 km²
Target
The Sino-Italian Fashion Town creates opportunities for international companies and Italian Small Medium Enterprises in the fashion sector and operating in technology or services for the sector to enter the Chinese market
Italian week – first edition in Xi’an
On April 30th, the “Xi’an Italian Week” was officially launched under the patronage of Xi’an Hi-Tech Zone Management Committee and Italy-China Foundation, with the support of China-Italy Chamber of Commerce, and sponsored by Chic Investment Group to launch the Chic European Center in Xi’an, a key project that is going to gather the most advanced European companies and international talents, as to push forward the internationalization of Xi’an.
The 7 days event, from April 30th to May 6th was held in the Coffee District of Xi’an Hi-tech Zone, Jiahuifang and it was a great opportunity for more than 10,000 locals and foreigners who came to experience a touch of Italian culture, art and lifestyle through activities, forums, performances and workshops.During the seven days, total 22 Chinese and Italian vendors joined the event and more than 10 activities were organized in order to deepen cultural and economic exchanges.The Sino-Italian Open-Air Market was the most popular activity among visitors, realized thanks to the cooperation with the Coordinator of China Italy Chamber of Commerce Food & Beverage Working Group.
The variety of the exhibitors’ sectors included food (Good Italy, Il Milione, Mediterranean Kitchen, Alce Nero, Dang Ge, Italian Restaurant Fiore di Zucca, Pizzeria Acquolina, VORO Italian Gelato, Ciao Fuer, Shanshisan), wine (Bussola, Yishe Fines Wines – The Making Art Management Ltd), coffee (Costadoro), chinese tea (Jingyang Fuzhuan tea), cosmetics (WiQo), sports (Ride Like a Pro), car (Maserati) and motorbike (Vespa-Piaggio), luxury goods (Chic Mall Hongkong), mechanical (Ariston).
The Deputy Secretary of the Party Working Committee and Director of the Management Committee of the Hi-tech Zone, said in his speech that, thanks to the close cooperation with Chic Investment and Italy China Foundation, the “Xi’an Italian Week” is another step forward in the cooperation between Italy and Xi’an Hi-Tech Zone to strengthen cultural, economic and trade cooperation under the framework of the “Belt and Road” initiative.
European Enterprises Innovation Town
The European Enterprises Innovation Town is a high-quality urban development project which combines SUSTAINABILITY, LIVEABILITY AND INNOVATION with a strong European footprint.
The project presents itself as an inspiring model for the coexistence of green areas, residential areas and innovation hubs as well as a bridge for the bilateral cooperation between China and Europe. For this purpose, the Nanjing Lishui Sino European Industry Town focuses on three main areas:
- Commercial
- Research & Development
- Residential
Core industries of the area are:
- Advanced Manufacturing Industries
Advanced Manufactory
Industrial R&D Design
Healthcare
- Modern Service Industries
Education
Culture and Tourism
- Future Industries
Technological Innovation
New Retail Business.
Aim of the project:
The main goals of the project are:
- Exploring a new, innovative path to improve the development level of cooperation between Europe and China;
- Taking the road of sustainable development and displaying a “new urban area, new space, new style” city for a unique European lifestyle and well-being;
- Become a demonstration area for China- Europe economic and cultural exchanges.
Target:
It is a place where established global businesses and emerging players can research, incubate and commercialize groundbreaking technologies to accelerate human progress, and where an international community can be cultivated by creating a comfortable area in harmony with the surrounding nature.
Role of Chic:
Mandated by the local government, Chic is responsible for the research and involvement of international companies and to facilitate their placement within the project, guaranteeing special policies and operational support in the initial phase.
Chongqing Chic World Together
Chongqing Chic World Together is a shopping center born from the will of CHIC, principal and operational director of the project, to offer a cosmopolitan gathering and meeting space in Chongqing, a large municipality with over 36 million inhabitants. The project is located in the Two-Way Inch Bonded Port Area, a free trade area, favourable for commercial circulation.
The project was born from the concept of recreating an international lifestyle experience for the public: from the fashion departments, full of top-level brands, to the section dedicated to children and products for home furnishings and decoration, catering and food.
The GDO category is represented by the first Rinaldi supermarket, born by the union of Rinaldi 1957, an Italian company with over 70 years of experience in the import business and Chic Investment Group, which imports and sells made in Italy food and beverage products in China. Rinaldi’s goal is to become a leading importer on the Chinese scene not only by guaranteeing products with a competitive price-quality ratio, but especially to convey the Italian lifestyle as an artistic and taste experience.