Our companies

Chic is an investment group, which embraces several companies under its umbrella:

With its headquarters in Milan and Rome, Chic Italia is a service company, part of Chic Investment Group, an international company operating in business consultancy, brand management and with a major focus on responding to the needs of Chinese local government agencies by providing support to their urbanisation plans, including large scale urban development projects.

Chic Italia is a facilitator of international cooperation projects between Italy and China and offers solutions in project management and strategic consulting services for institutional communication and PR, bilateral government support, business development and matchmaking, trading services, promotional events and clients delegation hosting.

Chic Italia consists of a team of professionals operating in the best interest for both Italian and Chinese companies, and pursuing investment and internationalisation opportunities in the two markets.


Founded in Milan in 2019, TalentBank is part of Chic Investment Group. It was initially born to fulfil the needs of implementing human resources to  the projects of Chic Group. 

The concept of the talent platform is to serve as a Sino-Italian cooperation platform to introduce talents, incubate foreign enterprises in China and then create win-win cooperation opportunities for all participants through our resources, including cooperation with domestic and foreign governments, institutions, enterprises and experts.

Talentbank aims at improving the quality of life of people by helping them develop their professional potential through lifelong learning experiences which integrate international excellences.


Ludens Management &Entertainment was created to match a recognized need in the Chinese Entertainment industry.

Seeing the strong anticipated growth in the sector, Ludens was born by the will of a team of international experts in the design and theme park management business in Denmark.They work with leading content, technology and architecture partners to keep their products relevant, international, and of the highest quality. Ludens is currently working with several international brands developing their market entrance into the Chinese market. 


Founded by the joint venture between Chic Group and the Italian family Tamburi, that owns the Italian company Rinaldi 1957, “Rinaldi – High End Supermarkets” is a well-known company for imported food and drinks in China. Rinaldi cooperates with the Italian Coop Group, Italpizza, Surgital, Paluani and other first-class food companies in Europe to open the new business format of the whole food industry chain and become a model of new food retail. These formats include: Italian high-end slow life supermarket, food carnival (food music), world food tour and European food sales, etc.

Rinaldi 1957, founded in Italy in 1957, it has been led by Tamburi family to an increasing success and growth till today with a turnover of € 15 millions achieved thanks to about 9000 direct customers and 166 sales agents: Rinaldi is an historical “on trade brand builder” with a great expertise in promoting brands also in the modern trade.


Il parco Trading Co., Ltd – ILPARCO is a new fashion shopping model with Italian fashion park as the theme under the famous Italian fashion group. Jointly established between an Italian fashion group and Chic, Il Parco concept is committed to introduce high quality, comfort and well-designed light luxury Italian brands to the Chinese market.

All its brands are international top brands with excellent design and high quality, and the products follow the trend closely.


Our Partners

Chic Investment Group cooperates with a lot of professional organizations and institutions, relying on a network of experienced partners in other markets to secure a truly global outreach, such as:

Our founder

Helen Tu, Executive Director of Chic Group and board member of Italy China foundation is also Nanjing Investment Promotion Ambassador.

Graduated from Syracuse University, New York, USA, with a major in international accounting, Helen Tu started her career between China and Italy, experiencing Italian lifestyle and Western commercial know-how. She is now leading her team of experts in urban planning, investments and internationalisation with solid competences in multicultural management and operations.

In the early 2000s, with her Group, Helen Tu leveraged her Western understanding of the European lifestyle to drive Chinese entrepreneurs to integrate a ‘Western Touch’ into their business models.

Today, Helen and her Group work with many international institutions, such as Italy China Foundation of which she is a board member, promoting economic and cultural exchanges between China and Italy, introducing (SME) companies to the Chinese market and supporting them with the aim of settling a professional platform for international industrial resources in China.